Social Media isn't a gimmick and it's not going away as represented by the growth in blogging, micro-blogging, online video sharing and networking communities. We believe social media should be integrated into all of our lifestyle and cause marketing. Through media and sensory touchpoints that involve live, film and social media experiences, we can strategically blend campaigns that establish deeply engaging relationships with target audiences.
Social media offers an array of options, including the latest ‘white hot stars’ like Twitter and an endless ‘long tail’ of potentially valuable but difficult-to-target specialty blogs and forums. Social media and web 2.0 are interlinked terms that describe an approach to engaging audiences, delivering messages and changing behavior online. What differentiates these strategies from others is the philosophical and tactical emphasis on enhancing social behavior online. It is this joining of human social interaction and technology which presents new and exciting opportunities for brands to better understand and connect with their customers online.
Analytics & social media measurement:- Audience research
- Social media channel brand listening & monitoring
- Custom brand frequency, sentiment, and "share of voice" metrics, analysis and reporting
- Key influencer and top domain identification
- Benchmarking brand vs. key competitors across the full social media web
- Identify brand opportunities and determine investment strategy across the social media web
- Develop collaborative strategic marketing workout
- Create resource, budget, channel strategy and marketing plan
- Site planning and design
- Web site and online
- Community development and “white label” platform deployment.
- Content and media development
- Site optimization and analytics
- Search engine marketing
- Social media marketing engagement
- Social media outreach, engagement and campaign social graph promotion
- Blog creation and management
- Social media profile creation and management
- Reputation and response management
- Viral video creation and distribution
- Application and widget development
- Social media site design and development
- Branded social network and community creation and management
- Personal, direct, conversational marketing to complement existing media buying
- Identification and outreach to key strategic communities