One Eyed Bird

Good marketing strategy requires rolling the sleeves and getting dirty. We came across organizations too often that work with marketers or agencies feeling they were making it up as they went, then playing a game of CYA by saying it couldn't be quantified and presented a plan with 6 bullets in an email. Well, next time we honestly hope they have them make it up somewhere else.

If an image is everything and a brand is the architecture behind that image, it's amazing how often it's dismissed. The awareness and perception of a brand determines how much the product or services are worth. Wouldn't it be nice if that value was the same as what was planned?

We're at a crazy transition point in film and video where any organization can have production quality akin to feature films and well beyond run of the mill television or web-based advertisements. Whether they're looking for an authentic, low-tech production or a theater quality experience with an engaging storyline and cast of characters, the ability for organizations to engage and entertain their audiences is now accessible.

There is nothing like a live experience to grab the audiences heart and soul. Our event team has been developing prominent arts and entertainment events in North America: from action sports classics to large-scale festivals, community events and contests. Along the way we've established a reputation for excellence in Experiential Marketing and maintain a successful track record supporting major organizations with a wide range of strategic initiatives. 2009 alone will reach over 150 shows.

Social Media isn't a gimmick and it's not going away as represented by the growth in blogging, micro-blogging, online video sharing and networking communities. We believe social media should be integrated into all of our lifestyle and cause marketing.

Join us in a couple secrets. The first is that brands establishing themselves as leaders in socially responsible initiatives find it good for business. The second is that when for-profit and non-profit organizations work together to reach common objectives the results are exponentially greater. This key is finding alignment between the For-Profit audience's values, the Non-Profit's cause and how these seemingly different organizations can benefit one another.

Particularly when in concerns action sports and outdoor adventure themes, it's for critical marketing and entertainment projects to embed themselves in the audience's lifestyle preferences. Lifestyle Marketing as well as Youth Marketing bridges a brand with their target customer's sense of self, by creating cultural symbols that resonate with their personal identity. When a brand is perceived as a means of expressing one's individuality they become influential.

By creating positive links between the brand and a person’s sense of what’s entertaining we can get messages across in a "not so commercial" way (e.g. product placement or Advertiser funded programming). As media fragments and the power of the traditional 30-second TV spots decrease this becomes very attractive to growing brands.

By providing end-to-end program assistance including the creation of mutually beneficial partnerships between sponsorship opportunities and supporting brands we can achieve our goal of being a true marketing partner.