By creating positive links between the brand and a person’s sense of what’s entertaining we can get messages across in a "not so commercial" way (e.g. product placement or Advertiser funded programming). As media fragments and the power of the traditional 30-second TV spots decrease this becomes very attractive to growing brands. Traditional advertising is becoming less effective reaching consumers as television subdivides over hundreds of channels and with the introduction of new methods of delivering programming (e.g. internet streaming and DVRs).
Our branded entertainment involves live and film (or video) entertainment around action sports and outdoor adventure sponsored by a brand in a manner that complements their marketing strategy. We create programs that give a brand the ability to communicate its image to its target audience in an original way.
It’s important to point out that branded entertainment is a piece of entertainment that perfectly aligns with the brand attributes, and is a reflection of the brand personality. A piece of branded entertainment doesn't need to feature product placement (which is annoying if blatant). It merely has to fit within the entertainment preferences of its audience, to stick the experience of the entertainment to the brand.
OEBs outdoor adventure and action sports film services have embraced this and proven itself with thought out effective brand integration. As a branded entertainment company we offer all the attributes of a marketing agency and a film and event production house putting us in a small group.
Branded Entertainment:- Strategic planning
- Concept development
- Film production
- Event management
- Performance analysis